Take me back to the top
Operation Paws for Homes
A Journey Toward Second Chances.
Project Details
For Operation Paws for Home, a non-profit animal rescue organization, I completed a self-initiated rebranding project to modernize and professionalize their visual identity. Although this was a personal exploration and not officially implemented by the organization, I approached it as if it were a live client project. I began by analyzing the existing logo, color palette, and website to identify opportunities to clarify the mission, improve readability, and create a stronger emotional connection with potential adopters and donors.
Using these insights, I designed a refreshed logo featuring simplified, friendly iconography to communicate compassion and trust, introduced a warm yet contemporary brand color system, and built a responsive website concept with clearer navigation and more engaging imagery. Throughout the process I followed a structured workflow—research, moodboarding, sketching, prototyping, and refining—to ensure consistency across all touchpoints. The result is a cohesive, modern identity system that reflects the heart of Operation Paws for Home while positioning it to stand out in the competitive animal rescue space.
Operation Paws for Homes
A Journey Toward Second Chances.
Project Details
For Operation Paws for Home, a non-profit animal rescue organization, I completed a self-initiated rebranding project to modernize and professionalize their visual identity. Although this was a personal exploration and not officially implemented by the organization, I approached it as if it were a live client project. I began by analyzing the existing logo, color palette, and website to identify opportunities to clarify the mission, improve readability, and create a stronger emotional connection with potential adopters and donors.
Using these insights, I designed a refreshed logo featuring simplified, friendly iconography to communicate compassion and trust, introduced a warm yet contemporary brand color system, and built a responsive website concept with clearer navigation and more engaging imagery. Throughout the process I followed a structured workflow—research, moodboarding, sketching, prototyping, and refining—to ensure consistency across all touchpoints. The result is a cohesive, modern identity system that reflects the heart of Operation Paws for Home while positioning it to stand out in the competitive animal rescue space.
Operation Paws for Homes
A Journey Toward Second Chances.
Project Details
For Operation Paws for Home, a non-profit animal rescue organization, I completed a self-initiated rebranding project to modernize and professionalize their visual identity. Although this was a personal exploration and not officially implemented by the organization, I approached it as if it were a live client project. I began by analyzing the existing logo, color palette, and website to identify opportunities to clarify the mission, improve readability, and create a stronger emotional connection with potential adopters and donors.
Using these insights, I designed a refreshed logo featuring simplified, friendly iconography to communicate compassion and trust, introduced a warm yet contemporary brand color system, and built a responsive website concept with clearer navigation and more engaging imagery. Throughout the process I followed a structured workflow—research, moodboarding, sketching, prototyping, and refining—to ensure consistency across all touchpoints. The result is a cohesive, modern identity system that reflects the heart of Operation Paws for Home while positioning it to stand out in the competitive animal rescue space.