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Dokkaebi Cafe
Lift Like a Demon, Sip Like a Dream.
Project Details
For Dokkaebi Café, an imaginative workout supplement brand blending Korean café culture with high-performance nutrition, I developed a full visual identity from the ground up. The brand concept centered on offering protein powders and pre-workout formulas in unique, café-inspired flavors such as matcha latte and dalgona coffee. My role spanned from crafting a distinctive logo that fused traditional Korean motifs with modern fitness aesthetics, to designing a responsive, visually immersive website that highlights the brand story and product range.
I also created bold, eye-catching packaging designs that communicate both energy and authenticity, using a palette and typography system that reinforces the café-inspired theme. Throughout the process, I applied a structured design workflow—researching competitor brands, moodboarding café and fitness visuals, prototyping concepts, and refining them through feedback—to ensure a consistent and memorable identity across every touchpoint. The result is a cohesive brand experience that stands out in the crowded supplement market while resonating with health-conscious, design-savvy consumers.
Package Design
Dokkaebi Cafe
Lift Like a Demon, Sip Like a Dream.
Project Details
For Dokkaebi Café, an imaginative workout supplement brand blending Korean café culture with high-performance nutrition, I developed a full visual identity from the ground up. The brand concept centered on offering protein powders and pre-workout formulas in unique, café-inspired flavors such as matcha latte and dalgona coffee. My role spanned from crafting a distinctive logo that fused traditional Korean motifs with modern fitness aesthetics, to designing a responsive, visually immersive website that highlights the brand story and product range.
I also created bold, eye-catching packaging designs that communicate both energy and authenticity, using a palette and typography system that reinforces the café-inspired theme. Throughout the process, I applied a structured design workflow—researching competitor brands, moodboarding café and fitness visuals, prototyping concepts, and refining them through feedback—to ensure a consistent and memorable identity across every touchpoint. The result is a cohesive brand experience that stands out in the crowded supplement market while resonating with health-conscious, design-savvy consumers.
Package Design
Dokkaebi Cafe
Lift Like a Demon, Sip Like a Dream.
Project Details
For Dokkaebi Café, an imaginative workout supplement brand blending Korean café culture with high-performance nutrition, I developed a full visual identity from the ground up. The brand concept centered on offering protein powders and pre-workout formulas in unique, café-inspired flavors such as matcha latte and dalgona coffee. My role spanned from crafting a distinctive logo that fused traditional Korean motifs with modern fitness aesthetics, to designing a responsive, visually immersive website that highlights the brand story and product range.
I also created bold, eye-catching packaging designs that communicate both energy and authenticity, using a palette and typography system that reinforces the café-inspired theme. Throughout the process, I applied a structured design workflow—researching competitor brands, moodboarding café and fitness visuals, prototyping concepts, and refining them through feedback—to ensure a consistent and memorable identity across every touchpoint. The result is a cohesive brand experience that stands out in the crowded supplement market while resonating with health-conscious, design-savvy consumers.
Package Design